William Ridge is located just south of Powell Blvd in the Powellhurst-Gilbert neighborhood of SE Portland, Oregon. According to the US Census Survey conducted in September 2011, this location has approximately 34,395 residents of which about 46% are considered renters.

According to PortlandConnected.com this neighborhood has been "blessed with natural beauty and plenty of opportunity for appreciation...". One of Powellhurst-Gilbert's greatest features is Portland's Powell Butte Park. Residents and tourists can enjoy hiking, bicycling, and picnicking in this patch of wilderness within the city.

The Portland rental market is ranked #4 in the country in terms of apartment rent growth, according to Axiometrics, Inc., a provider of data and analysis on the multi-family housing sector. Portland is also well known for its strong land-use planning and investment into public transportation.  Some of the larger Portland employers include Nike, Columbia Sportswear, Tektronix, Precision Castparts Corp. and Mentor Graphics Corp.